La Liga Brand Shines in Hong Kong
LaLiga was one of the protagonists of the "Spanish Cultural Fair" with which the Hong Kong Institute of Vocational Education (Haking Wong) celebrated its 45th anniversary.
More than a thousand visitors took part in a thematic tour through Spanish culture, tourism, crafts and sport in a fair that mixed educational talks and interactive activities dedicated not only to students and teachers, but also to the Hong Kong general public.
"Hong Kong has experienced a growing interest in everything related to Spain in recent years and LaLiga, thanks to our work on the ground, has positioned itself as one of the leading companies, not only in the sports field, but also for its business model and international expansion", said Eduard Castell, LaLiga's delegate in Hong Kong."
Football connects people in a fantastic way. By experiencing the Spain's most popular sport football, it helps people to know more about the country. Today's event is a big success with the tremendous support from LaLiga. Students not only express their enthusiasm in Spanish culture, they are also interested to know the secret of LaLiga's brand success," said Dr Fred Li Cheong Fai, Deputy Director of the Mainland and International Affairs Office of the Hong Kong Vocational Training Council.
Currently, the students of IVE's Higher Diploma in Global Business Management with Languages can select Business Spanish as a module to prepare themselves to work in multinational entreprises and Spanish-speaking countries, a clear commitment that Spanish and Latin America market is playing a more important role in Hong Kong.