LaLiga brings 'El Clásico' closer to its fans in Hong Kong and Macau

Christopher KL Lau

The passion and power of the greatest football rivalry in the world has been exploding across the Asia Pacific especially in Hong Kong and Macau. LaLiga, the top football league in Spain has been actively promoting El Clásico and recently, there were several 'El Clásico' viewings held at six different locations across Hong Kong Island and Kowloon. Football fans were treated to a famous 5-1 Barcelona victory over arch rivals Real Madrid which resulted in the sacking of Real Madrid's manager, Julen Lopetegui.

LaLiga brings El Clásico closer to its fans in Hong Kong

Ross Harvey - President of the Barcelona Fan Club

"We are really satisfied with this opportunity and being able to bring one of the most awaited matches of the seasons closer to the fans in Hong Kong", said Eduard Castell, LaLiga delegate in Hong Kong. "We are committed to bringing fans here LaLiga experience and strengthen our presence in the region". More than 275 fans went to the different locations to enjoy Barcelona’s victory over Real Madrid. The popularity of La Liga has exploded recently and in the 2017/2018 season, LaLiga had over 3 billion viewers worldwide in 182 countries carried by 85 broadcasters. The league is reaching out to all corners of the world as a entertainment brand that sets the standard for football globally.

In recent years, LaLiga has continued to bolster technological innovation and immerse itself fully in the digital sector to connect with its fans. It has embraced diversified social platforms to reach and engage with the new generation of fans in Hong Kong. Moreover, LaLiga has embarked on a new eSports adventure with EA Sports and debuted the LaLiga eSports team for the first time outside of Spain. In collaboration with the China eSports Football League (CEFL) and Tencent, three players were picked by LaLiga to participate in a two-legged tie knockout on FIFA Online 4 against CEFL All-stars in Chongqing, China. Through the eSports projects, LaLiga is able to bring itself closer to young fans on a global scale.