Liverpool Are Social Media Kings

LFC is officially the most engaged club in the Premier League, registering over 1.5billion fan engagements and also the most viewed on social with 11.9 billion views through its innovative social media channels during the 23/24 football season.

The club has seen an impressive 39% increase in engagements from last season, highlighting the incredible global growth of LFC and its highly creative and original organic content.

The recent social stats from Blinkfire Analytics cover all major platforms including Facebook, X, TikTok and Instagram – the latter being the most engaged channel overall for the Reds. Over 61% of the 1.5 billion engagements were on Instagram with content that included emotional moments like Liverpool fan Dáire Gorman visiting the AXA Training Centre or funny team meetings about World Earth Day.

The Reds have a 186 million social followers across the platforms and vary the content according to each channel.

Liverpool Football Club is also the number one most watched European football club globally across domestic league and cup fixtures.

Nielsen recently confirmed Liverpool Football Club had a 415m cumulative global TV audience from August 23 to March 24.

LFC is also the most watched club for home fixtures only.

And only last week, the Reds reached 10 million subscribers on YouTube – officially the first Premier League club to reach this milestone joining an elite group of YouTube creators with a Diamond Play Button.

Drew Crisp, Senior Vice President of digital at Liverpool FC, said: "Another incredible digital milestone to hit this season, cementing our position as digital leaders and innovators.

Social media is non-stop, and to achieve that level of engagement across our follower base shows the quality of our content and impact of our reach throughout the season.

"Our strategy focus has been to push engagement across each platform and follower growth in a highly competitive space. It takes a huge team effort to continue to create original, engaging content that resonates with our global fan base and suits each individual channel.

This season we've also had two new channels introduced with Threads and What's App Channels.

"It's no easy feat to reach this level of engagement and I'm very proud of the tireless work from our digital team this season."