Liverpool FC Unveil New 2023-24 Home Kit

Liverpool FC unveil new 2023-24 home kit inspired by Bill Shankly's last season in charge

Liverpool FC has unveiled its brand-new home kit for the 2023-24 season, which pays homage to the legendary Bill Shankly's last season in charge of the Reds, 50 years ago.

An iconic kit reimagined, it's a classic design in bright Liverpool red with white contrast collar and cuffs inspired by Shankly's 1973-74 squad of FA Cup winners.

On the reverse of the jersey, the 97-emblem encased by the eternal flames sits proudly at the nape of the neck in memory of those children, women and men who were unlawfully killed as a result of the Hillsborough disaster.

It is available to pre-order from today on LFC's official online store, in official LFC stores (UK and Internationally) and the LFC Retail App for delivery on launch day 18 May.

The 1973-74 season was Bill Shankly's 14th and final season as Reds boss, and he steered the team to FA Cup glory. A team which featured Ian Callaghan, Kevin Keegan, Ray Clemence, Roy Evans, Phil Thompson and John Toshack.

The current squad will debut this kit at the final home game of the season against Aston Villa, Anfield's final game in front of 54,000 before 7,000 more seats are added once the Anfield Road expansion is complete.

To launch the kit the new video campaign is set in a magical photobooth which transports the current squad back to this specific era of the seventies in Liverpool.

The stills campaign also plays homage to the 1970s from a set and styling perspective.

Featuring men's team players Henderson, Salah, Nunez, Diaz, Van Dijk, Konate, Alexander Arnold, Robertson, Elliott, Carvalho, Gakpo, Matip, Bajcetic, and women's team players Kearns, Nagano, Hinds, Van De Sanden, Stengel and Kiernan.

Players are relaxed and playful, portraying the soulful 70s feel with the sound provided by local Liverpool musician Pixey with her 70's inspired track 'Just Move'.

The video also features Forever Red Ian Callaghan who wore the shirt originally during the 1973-74 season.

Men's club captain Jordan Henderson said: "The new home shirt is a classic.

"Given the inspiration behind the design, it feels iconic and a nod to the history of this great club. We're looking forward to wearing it at Anfield for the Aston Villa game."

Women's vice-captain Taylor Hinds added: "We're always proud to wear the LFC jersey. It's always exciting to see the new design and when it has a link to the history of this club it makes it even more special. We're excited to wear next season."

Both stadium and match jerseys have Nike's Dri-FIT technology to help stay cool during intense games or training sessions.

In line with LFC's The Red Way sustainability programme, the Nike kit is sustainably made, with on the pitch and replica jerseys constructed with 100% recycled polyester fabric, which is made from recycled plastic bottles.

Plastic bottles are collected, cleaned and melted down to produce a high-quality yarn for manufacturing and is part of Nike's wider Move to Zero initiative, with football apparel leading the way in sustainability.

The club's name and number style for the back of shirt, takes inspiration from the city, with a contemporary take on Liverpool's historic street signs. The product is printed with water-based inks as a more sustainable option and will be worn for cup competitions and friendlies.

The home kit will be available in men's, women's and junior sizes, and in a match and stadium version. Jerseys can also be personalised with the brand-new Premier League name and number. At launch the 2022-23 squad lists will be used to print on the new home jersey during the pre-order and launch phase.

The full 2023-24 squad lists will be confirmed ahead of the new season. Full T&Cs on shirt printing available here.

10% discount off the price of the home shirt to all LFC official members and season ticket holders. This is also available for UK key workers via Blue Light and Network and students via Student Beans. More information on eligibility and how to redeem the discount can be found here.

The new LFC home Anthem Jacket as worn by Cody Gakpo and pre-match jersey will also be available for pre-order on 5 May.

The clubs 2023-24 home training and lifestyle collection will be launched with the on-sale date of 18 May. The home goalkeeper kit and full training collection will be launched at a later date, more details to follow.