LFC reunites with 188BET for new multi-year partnership

LFC reunites with 188BET

Liverpool FC is teaming up with online sports and entertainment company, 188BET, in a new multi-year regional partnership in Asia.

The relationship will see 188BET become the Official Regional Partner of Liverpool Football Club, bringing an exciting online entertainment experience for fans in Asia.

This new partnership marks a reunion for LFC and 188BET who previously worked together from 2009 to 2015.

It is also 188BET’s first Premier League partnership in five years.

188BET will use the partnership to increase brand awareness in Asia through stadium LED advertising, branding on LFC's digital platforms in-market, and access to first team and women’s players and club legends, providing authentic, and exciting content to fans in Asia.

Matt Scammell, Commercial Director at Liverpool Football Club said: "Having the opportunity to reunite with 188BET on a new partnership in Asia is incredibly exciting for us, and we are delighted to welcome them back to Liverpool FC.

"We are looking forward to working with an innovative and well-established company to deliver engaging in-market collaborative content for Asian audiences to engage with."

Nigel Singer, 188BET Managing Director, added: “We are pleased to be partnering once again with Liverpool FC and bringing the excitement of a world class football club to audiences in Asia.

"With such a rich heritage and global fanbase LFC has a lot to offer our customers, and we look forward to a successful partnership over the next three years."

Founded in 2007, 188BET continues to expand its presence in sport, with partnerships in the Bundesliga and Formula 1.