Reds unveil new third kit for 20/21 season
Liverpool FC has revealed its third kit for the 20/21 season - the final kit to be launched by the club for its upcoming season - which is now available for limited pre-order online.
Taking inspiration from the iconic European nights played at Anfield, the third kit's design is heavily influenced by the array of chequered flags and banners that decorate the Kop each home game during European competitions.
A tradition heavily embedded in the club's history and one which ignites the undeniable and unrivalled atmosphere on the Kop.
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| New LFC Third Kit |
The third kit pays homage to those European nights with a black and anthracite check pattern on the front and back of the shirt, combined with crimson side panelling and a v shape neckline. Black and anthracite can be seen once more on the sleeves to seamlessly blend the colourway together.
To complete the shirt, the shorts have been designed in plain black, while again bringing to life crimson red detailing in the form of the club crest and Nike swoosh. Black and anthracite check socks with crimson red detailing tie the whole kit together.
On the nape of the neck, the 96-emblem encased by the eternal flames sits proudly in memory of the 96 children, women and men who lost their lives at Hillsborough.
Demonstrating the passion and atmosphere of the Kop, representatives from key supporter group Spion Kop 1906 take their place on the third kit campaign images, along with local supporter and fashion designer, Nadia Atique.
Spion Kop 1906 plays a huge role in organising the flags and banners that adorn the Kop each home game, the main inspiration behind this season's third kit. Nadia is a Liverpool FC obsessed fan who grew up in the shadows of Anfield, defying expectations off the pitch with her mission to transform football fashion for women.
This season, LFC has also introduced a new crimson name and number in the LFC style (an alternative to the Premier League) to complement the third kit colourway and will be printed on shirts.
Liverpool FC midfielder, Alex Oxlade-Chamberlain said: "It's always special to pull on the Liverpool shirt, especially when we get to play in European competitions at home in front of our fans. There are no words to describe that feeling of walking out in front of our supporters on those special nights. This shirt is a great celebration of our club's history and I can't wait to wear it on the pitch."
The kit launches as part of Nike's 'Tell Us Never' campaign for the 20/21 season, which encapsulates just what it means to be undeniably Liverpool FC - always surmounting the impossible and striving for success.
Scott Munson, VP Nike Football Apparel, said: "For the Liverpool FC third kit we explored the long-standing traditions of the club and how we could bring that to life through the lens of sneaker culture. We were inspired by the atmosphere of the Kop on those special European nights and an iconic Air Max colourway combined to create a third kit that delivers on style and performance."
The new kit is available for limited pre-order online now and will go on general sale for purchase in store and online from Tuesday 15 September. It is also available now for Early Access from nike.com and all other Nike retailers from Tuesday 15 September.
Also available online from Tuesday 15 September will be the new Nike Air Max 95s in the third kit colourway, but only a limited number of products will be available.
Supporters will also be able to get their hands on the new third kit training range in store and online from Tuesday 22 September.
For more information please visit www.store.liverpoolfc.com