Partners unite for LFC's 'Unity is Strength' appeal
Football Club's official partners have come together to support the club's 'Unity is Strength' Emergency Foodbank Appeal, which is raising funds to support vulnerable people in Merseyside. Standard Chartered, the club’s main sponsor, will donate to the appeal that has seen donations of more than £15,000 since the fundraising page was launched via Facebook several weeks ago.
To aid the fundraising efforts, official football video gaming partner EA SPORTS has donated 10 LFC shirts signed by the first team, which will be available to win via a global fundraising raffle, with all funds donated directly to the ‘Unity is Strength’ Emergency Foodbank Appeal. This raffle will go live at the end of May. Foodbank parcels not only provide essential food items.
Toiletries and personal care items are a key part of the items distributed to the people that need them but can often be in short supply. Official men’s grooming partner NIVEA MEN has confirmed it will donate around 5,000 products to the campaign for distribution, including a range of shower gels, deodorants, and shaving gels.
Club partner NH Foods is a long-standing supporter of the club’s work with food banks. Having already donated a fridge and a freezer to North Liverpool Foodbank’s community pantry, the Japan-based food manufacturer has reaffirmed its commitment to helping those in need by donating food supplies of tinned meat to help those who are vulnerable at this time.
The club is supporting a coordinated approach to ensuring food banks across the region have the items they need and, along with a number of club volunteers, will be ensuring these items get to where they need to be. Club partner Joie has now made the transportation of these goods and people a little easier thanks to the donation of its officially-branded taxi.
Forbes Duff, Red Neighbours manager at Liverpool FC, said: "We’re completely overwhelmed by the generosity that has been shown for our Unity is Strength appeal. We are doing everything we can to support the coordinated efforts of food banks across the city to support those who are in a vulnerable position. "These donations from our partners are hugely welcomed and will certainly enable us to help many more people who are in need."
Billy Hogan, LFC managing director and chief commercial officer and trustee of LFC Foundation, said: "We all stand together in times of need and these expressions of generosity and kindness from our partners truly reflect their commitment to the issues that matter most to us and our supporters."
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